Spikes Asia names Rei Inamoto and William Rosen as jury heads

Inamoto is responsible for delivering creative solutions for AKQA’s clients including Nike, Xbox, McDonald’s and Visa. Since joining the agency in 2004, his presence has been instrumental in bringing AKQA the highest recognitions. In the last several years, AKQA received multiple ‘Agency of the Year’ accolades from various industry publications. It was also featured as one of Fast Company’s 50 Most Innovative Companies along with Apple and Google.

On chairing the digital jury, Inamoto said: “In the last five years, our industry has changed more so than it did in the previous 50 years. One thing that caused - forced - that change is digital. I'm extremely honoured and proud to be the president of such a dynamic and influential category at Spikes Asia in 2010.”

Rosen is responsible for the creative product across all Arc disciplines, including digital, direct, promotion and shopper/ retail marketing, for clients including McDonald’s, Procter & Gamble, Coca-Cola, Nestlé Purina, Comcast, Walgreen’s, United Airlines, Whirlpool and MillerCoors.

He took the top creative spot at Arc in 2004, when Frankel, a leading activation agency he headed as chief creative, merged into Arc Worldwide. Since then, his team has been recognised more than 300 times with major creative awards and rankings around the world including 'Best Global Promotion', 'Best New Media', 'Best Multidiscipline Campaign', several 'Best in Show' awards, and three Lions at the Cannes International Advertising Festival.

Widely recognised as one of the leaders in cross-channel marketing and activation, William has been bringing marketing disciplines together in innovative ways since he served as vice president and group creative director for the McDonald’s and General Motors businesses at Frankel. His background in digital, direct, promotion and shopper/ retail marketing uniquely positions him to lead the creative and strategic development of true cross-channel solutions.

On his appointment, Rosen said: “It is an honour to chair this important jury at Spikes Asia. The ability to leverage insights about individuals to create incentives for involvement is quickly becoming the new creative currency. Certainly, one of the best places to glimpse that future is judging Asia’s best direct and promotion activation work.”