SPE Networks-Asia seals Animax deal on Thailand’s True Visions

THAILAND - SPE Networks-Asia’s channel Animax will be the first international TV network to gain carriage on the entire True Visions pay-TV service. At launch on 1 November, True Visions will have a subscriber base of over 1.6 million in the Kingdom.

SPE Networks-Asia seals Animax deal on Thailand’s True Visions

The deal was struck between SPE Networks-Asia and Media Resource Management (MRM), to collaborate with MCOT (Mass Communications Organisation of Thailand), joint operator of the True Visions pay-TV service.

Under the agreement, Animax will be made available to all True Visions pay-TV service subscribers as a basic channel together with local free-to-air channels.

Tanawat Wansom, president of MCOT, said Animax is set to be one of the significant driver channels of MCOT’s emerging pay-TV and new media platforms.

Bernard Sumayao, chief executive officer of Media Resource Management, said, “This collaboration signifies the faith of all parties in the future of the pay-TV industry in Thailand."

He said that the youth segment, in particular, was a very dynamic and challenging one and Animax channel will prove to be a positive influence to its viewers.

Describing the deal as ground-breaking and a significant milestone for Animax, Ricky Ow, senior vice-president and general manager at SPE Networks Asia, said, “The channel now reaches a very sizeable and important segment of the youth and young adult audience in Thailand.”

The programming line-up will include Inuyasha and Hayate the Combat Butler in Thai language dubs and subtitles during the 6 to 7pm slot each night.

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