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Mar 12, 2004
Southeast Asia Headlines: Ace Saatchis wins noodle task from Uni-President
Uni-President Philippines has handed its noodle business to Ace Saatchi & Saatchi following a multi-agency pitch that included the incumbent Lowe. TBWA\Santiago Mangada Puno, Dentsu, Gallardo & Associates and Ogilvy & Mather were the other agencies that also took part in the review. The assignment, covering both creative and media, consists of all of Uni-President's noodle brands: Saucy Mi, Homi and Nooda Crunch.
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