Sosro calls full-service pitch

Sosro’s creative and media account is currently split between several agencies and it is not clear whether the company is pitching creative and media separately or together. A big chunk of its creative account is currently being handled by Matari Advertising. Sources suggest that the pitch is currently at the credentials submission stage, after which a shortlist will be announced.

Sosro’s Teh Botol, which literally means ‘bottled tea’ is one of the most popular Indonesian drinks. The company’s other brands include Fruit Tea Sosro, Joy Tea Green Sosro, Tebs, Happy Jus and Prim A.