The deal marks the first time a Hollywood studio has partnered a Korean production company to create content for that market. The two companies will initially focus on producing material adapted from the SPT catalogue, according to a statement from Sony.
The first project will involve the localisation of SPT comedy series The Nanny. SPT and Sunjin will aim to add “a local flavour” to the programme to enhance its appeal to Korean audiences, according to a release.
Christoph Pachler (pictured), SPT’s senior vice-president, said the company saw “lots of opportunities in Korea” and that he hoped the adaptation would be “the first of many”.
In Asia-Pacific, SPT has so far adapted The Nanny for the Indonesian market.
In July, SPT named Angel Orengo as senior vice-president of distribution for Asia-Pacific, replacing Ross Pollack, who is leaving the company.
Sunjin Entertainment is an independent TV production company operating across terrestrial and cable networks.
The first project will involve the localisation of SPT comedy series The Nanny. SPT and Sunjin will aim to add “a local flavour” to the programme to enhance its appeal to Korean audiences, according to a release.
Christoph Pachler (pictured), SPT’s senior vice-president, said the company saw “lots of opportunities in Korea” and that he hoped the adaptation would be “the first of many”.
In Asia-Pacific, SPT has so far adapted The Nanny for the Indonesian market.
In July, SPT named Angel Orengo as senior vice-president of distribution for Asia-Pacific, replacing Ross Pollack, who is leaving the company.
Sunjin Entertainment is an independent TV production company operating across terrestrial and cable networks.
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