Benjamin Li
Sep 2, 2010

Snow Beer calls media pitch in China

BEIJING - Snow Beer, the number one beer group in China, has called a media review with industry sources suggesting that Charm, Golden Bridge, Maxus and ZenithOptimedia have been approached for a credentials presentation.

Snow Beer
Snow Beer

The Beijing-based media agency Charm Communications, CCTV’s biggest buying agency, has been the long-serving media agency for Snow Beer. Golden Bridge, a Hong Kong-listed Chinese media agency, also handles CCTV media buying.

The pitch is expected to be held in mid-September.

This development follows the news that GroupM’s MediaCom Shanghai won AB InBev’s US$190 million media account in China last month.

Snow Beer is brewed by a joint venture between SABMiller and China Resources Enterprises. According to Bloomberg, China Resources Enterprises may spend as much as HK$5.5 billion (US$700 million) on an acquisition by the end of the year after its profit in the first half of the year more than tripled.

Source:
Campaign China

Related Articles

Just Published

1 hour ago

Agency of the Year 2024 SEA winners: Singapore and ...

Check out the complete winners list from Campaign's final AOY 2024 event for Singapore and Malaysia, as well as several Southeast Asian regional awards with entrants across five markets.

1 hour ago

Agency of the Year 2024 winners: Asia-Pacific

Check out the 2024 Campaign Asia-Pacific Agency of the Year's regional winners across APAC/Network.

12 hours ago

40 Under 40 2024: Natalja Voronova, Goodyear

With only seven months to her name at an MNC, Voronova has already made strides with many of her practical solutions speedily coming to life.

13 hours ago

Vivendi shareholders approve historic four-way ...

Adland giant Havas gets Amsterdam listing nod as 97% of Vivendi shareholders back historic restructure.