Sinopec and Maotai make BrandZ top 100 list for the first time

China gave rise to seven out of the top 10 Asian brands on the list, released today, which identifies and ranks the world's most valuable brands by dollar value based on financial data, market intelligence and consumer measures of brand equity.

Overall, Apple commands the top brand, while IBM eases past Google to take the No. 2 spot. As its IPO closes, 8-year-old Facebook rose 74 per cent in brand value, from No. 35 to No. 19, making it the fastest riser in the ranking but still worth less than Google.

The 13 Chinese brands in the ranking are China Mobile (10th), Industrial and Commercial Bank of China (13th), China Construction Bank (24th), Baidu (25th), Tencent (37th), Agricultural Bank of China (38th), China Life Insurance (53rd), Sinopec (56th), Bank of China (61st), China National Petroleum Corporation (68th), Maotai (69th), Ping An Insurance (78th) and China Telecom (90th).

In 2011, 12 Chinese brands made the list.

Other significant findings for China brands include:

• Oil and gas company Sinopec and alcohol brand Maotai are on the list for the first time.
• The 13 Chinese brands on the ranking have an estimated total value of US$258 billion, accounting for 11 percent of the top 100 global brands' total value, which is the same as last year.
• Two of the top 10 global technology brands are Chinese companies: Baidu and Tencent, which joins the list for the first time.
• China Life Insurance and Ping An Insurance still top the insurance industry, occupying the first and second spots, respectively, on the insurance industry's top 10 list.
• On the list of top 10 brands in the banking sector, Industrial and Commercial Bank of China, China Construction Bank and Agricultural Bank of China are ranked first, fourth and eighth, respectively.

The study, commissioned by WPP and conducted by Millward Brown Optimor is now in its seventh year.