SingTel unveils giant 3D crab for Red Rewards programme

Together with MEC and BBDO, which are the media and creative agencies for the campaign respectively, SingTel and Clear Channel placed larger-than-life 3D crabs on six-sheets panels located at Seng Kang, Chinatown, Victoria Street, Collyer Quay, New Upper Changi Road, Serangoon Central, Esplanade, Nicoll Highway, North Bridge Road and Orchard.

Championing a multi-format campaign on out-of-home media, the SingTel Red Rewards flagship went up at Victoria Street (opposite Bugis Junction) to further drive branding and awareness. 

The 3D crab fabrication features a crab on the side of the panel, along with the poster tagline 'Dining deals are bigger when they're red'. On the opposite side, the crab's pincers are sticking out above the panel with its claws grabbing hold of the SingTel Red Rewards six-sheets panel, providing a new take on how 'Life is bigger when it's red'.

The Red Rewards programme enables customers to redeem SingTel services, dining and movie deals with their Red Rewards points. With every eligible S$1 bill spend, one Red Rewards Point is earned.