Staff Reporters
Feb 26, 2018

Singapore Tourism Board bestows grant for MICE planning software

Software will focus on enhancing efficiencies in decision-making for the MICE industry.

Singapore Tourism Board bestows grant for MICE planning software

The Singapore Tourism Board (STB) has awarded a grant to Singapore-based Aonia Group to develop Planner-Plus, a decision-making tool for the MICE industry.

The grant has been awarded under the Business Improvement Fund (BIF). Planner-Plus is a cloud-based software application aimed at enhancing efficiencies in decision-making. It aims to streamline workflows and reduce labour-intensive inefficiencies during the meeting-planning process.

Inginim, a Singapore-based software development firm, will undertake the development work.

"Key decisions are oftentimes made based on emotion or a vague inkling of an idea," said Aonia CEO Daniel Chua. "Planner-Plus is created to effect fact-based decision-making in real time to save meeting planners, their clients and suppliers time, effort and money.”

Chai Kok Young, Inginim's Co-CEO, said Planner-Plus will incorporate features based on Aonia’s
work organising events worldwide.

Development is underway and the software's release is expected in the second half of 2018.

Source:
CEI

Related Articles

Just Published

1 day ago

Creative Minds: How Yuhang Lin went from dreaming ...

The Shanghai-based designer talks turning London Tube etiquette into a football game, finding inspiration in the marketing marvels of The Dark Knight, and why he wants to dine with Elon Musk.

1 day ago

Happy holidays from team Campaign!

As the Campaign Asia-Pacific editorial team takes a holiday bulletin break until January 6th, we bid farewell to 2024 with a poetic roundup of the year's defining marketing moments—from rebrands that rocked to cultural waves that soared.

1 day ago

Year in review: Biggest brand fails of 2024

From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural awareness, and the ever-tricky art of reading the room.

1 day ago

Former GroupM China executives to face Shanghai ...

EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.