The brief for the creative agency includes design, copywriting and production of advertising and promotional collaterals as well as media bookings for the high-profile event.
The digital brief includes a digital marketing campaign for the Festival as well as the development of a website commencing from pre-Festival phase to post-Festival analytics.
The digital agency will also be charged with rolling out digital marketing activities including email campaigns and will also be required to handle database management of the ArtsFest Club membership.
This year, the Festival achieved close to 92 per cent attendance - its highest in 20 years.
The Singapore Arts Festival account was previously held by Publicis Singapore.
The digital brief includes a digital marketing campaign for the Festival as well as the development of a website commencing from pre-Festival phase to post-Festival analytics.
The digital agency will also be charged with rolling out digital marketing activities including email campaigns and will also be required to handle database management of the ArtsFest Club membership.
This year, the Festival achieved close to 92 per cent attendance - its highest in 20 years.
The Singapore Arts Festival account was previously held by Publicis Singapore.
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