Sin Chew promotes Eugene Wong to executive director

Replacing Rita Sim, Wong is responsible for the integration of the various media platforms in his new role. He will also explore new business opportunities, oversee marketing and aim to boost the media group’s revenue. Wong's previous position was general manager of advertising.

Sim is now the non-executive, non-independent director of Media Chinese International.

Wong noted that the media industry is currently at the crossroads of an exciting phase. “I plan to build a stronger readership base through expanding the scope of our marketing communcations services by leveraging on our well-researched insights and deep understanding of the Chinese marketing in Malaysia.”

He is looking to undertake a hands-on approach in working with clients by originating innovative and comprehensive marketing solutions, brand consultancy, data mining and return-on-investment management for advertising agencies and clients.

He added that the biggest challenge is finding ways to monetise the various digital platforms. While the growth of digital media will accelerate in tandem with the pace of broadband penetration, he noted that the tablet may be an alternative in attracting the younger generation while mobile applications may replace the conventional web and PDF news formats.

“A new business model is critical in sustaining revenue streams across the traditional and digital platforms. Media fragmentation has led to advertising budgets being split across various media platforms. Given that situation, one of my key roles will be to identify new revenue sources through marketing spinoffs and business diversification,” he said.