Kenny Lim
Dec 11, 2008

SIM University names Tribal DDB as creative

SINGAPORE - SIM University (or UniSIM), Singapore's first and only privately funded university, has appointed Tribal DDB as creative AOR for the launch of its corporate and recruitment campaigns for 2009.

SIM University names Tribal DDB as creative
Tribal DDB edged out Grey and Saatchi Lab for the account and will be charged with developing integrated communications to build the UniSIM brand across business segments while PHD Singapore will oversee its media component.

“Tribal DDB’s creative concept offers a new and refreshing perspective, which we are confident will strengthen UniSIM’s unique brand positioning as the only private university in Singapore dedicated to adult learning,” said Serene Lim, director of office of admissions, UniSIM.

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