Staff Reporters
Dec 1, 2011

Shayne Pooley named Ogilvy RedWorks ECD

SINGAPORE - Ogilvy Group’s RedWorks Singapore has appointed Shayne Pooley as its executive creative director, replacing John Bailey who recently joined the newly-established DDB Indonesia.

Pooley is the new ECD at RedWorks Singapore
Pooley is the new ECD at RedWorks Singapore

Pooley will join the RedWorks Singapore team in mid January, moving across from OgilvyOne Hong Kong.

He replaces John Bailey who had joined RedWorks Singapore in April last year, and was recently named as ECD at the newly-established DDB Indonesia, alongside Dean Cloke who quit his role as RedWorks MD in July 2011. Cloke was formerly Redworks' regional VP and MD.

An Ogilvy veteran, Pooley joined the network in 1995 in Melbourne and has worked in Singapore and Hong Kong for OgilvyOne. He has been recognised at Cannes, the One Show, London International Awards, New York Festivals, Asia Pacific Awards, Adfest, Communication Arts, Times Asia and the Clios.

“RedWorks in Singapore has seen dramatic growth over the last few years and the company is now evolving to the next stage of its development. Shayne’s appointment brings the creative edge to our already strong leadership team,” Rob Doswell, managing director at RedWorks Singapore, said. “His management experience, 360 degree creative skills and his ability to drive quality across the team will be invaluable to the RedWorks team and our clients.”

Commenting on the appointment, Pooley said, “Moving to head up RedWorks in Singapore is an exciting, new challenge. I have worked across different disciplines within Ogilvy and this role provides the opportunity to take that experience into one team and build a truly integrated offering including broadcast, digital, on and offline creative as well as production services.”

Related Articles

Just Published

1 hour ago

Pay-to-play pitches putting fair competition at ...

VoxComm warns that agencies paying intermediaries for pitch opportunities could undermine fair competition and limit advertisers' choices.

1 hour ago

Ogilvy names Clare Lawson as global president of ...

Lawson is promoted from global chief client officer.

1 hour ago

Martin Sorrell on 'lack of strategy' at Omnicom and ...

In an interview with Campaign Germany, the 80-year-old S4 Capital chief executive took aim at rivals, fielded questions about his own holding company and made predictions about the future of adland.

1 hour ago

India's ad watchdog partners with gaming bodies to ...

The ASCI will help to set up a monitoring cell to collaboratively spot and report offshore betting and gambling advertisements in India.