Data
Gabey Goh
Oct 20, 2015

SEA sees 256% surge in demand for audience data: Eyeota

SINGAPORE - Southeast Asia (SEA) saw a significant surge of 256 percent in audience data expenditure from Q1 to Q2, but the dramatic swing indicates that the use of audience data is still nascent in the region, according to the latest Eyeota Index report.

The most in-demand audience data segments

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