Developed alongside WhybinTBWATequila, the initiative aims to build on the popularity of animated ‘claymation’ characters previously introduced through TV commercials, including among others a Jack Russell named Roger and the dog’s owner, Dorothy.
Visitors to schmackos.com.au are invited to view a commercial archive, upload pictures of themselves and their pets, and learn tricks to teach their dogs using Schmackos-branded products as rewards.
Tim Knight, national managing director of Tequila Australia, explained that the site had been developed on the basis of research that indicated consumer desire for broader content and greater interaction with the characters featured on TV.
“This is the first step,” he said, noting that the platform would continue to evolve and provided opportunities to extend consumer activation programmes into the real world.
The agency also services Mars’ Pedigree pet food brand, for which it launched an interactive website earlier this year.
Visitors to schmackos.com.au are invited to view a commercial archive, upload pictures of themselves and their pets, and learn tricks to teach their dogs using Schmackos-branded products as rewards.
Tim Knight, national managing director of Tequila Australia, explained that the site had been developed on the basis of research that indicated consumer desire for broader content and greater interaction with the characters featured on TV.
“This is the first step,” he said, noting that the platform would continue to evolve and provided opportunities to extend consumer activation programmes into the real world.
The agency also services Mars’ Pedigree pet food brand, for which it launched an interactive website earlier this year.
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