Safeguard | Mano Po | Philippines

The campaign is also credited to The Department of Health (DOH). Created by the CSR unit of Campaigns & Grey Philippines, the creative takes an indirect route to promoting Safeguard and DOH, without showing the product or logo within the ads.

The three commercials start off the same, but have different endings. They all begin with a boy going through his daily activities without paying much attention to the places he is touching. Like all Filipinos, he ends the day by visiting his grandparents and pays respect with the ‘mano po’ jesture.

The advertisements are initially being screened on television and will continue to run for an extended period online.


Lola


Robot


Gloves


Credits:
Project Mano Po
Client P&G
Creative agency Campaigns Social Response Philippines (Campaigns & Grey)
Creative director & copywriter Ompong Remigio
Art directors Bunny Vivero, Tasha Bautista
Account servicing Margarita Luz, Eres Gatmaitan-Aspi, Christina Melchor, Rocky Tirona
Director Mario Cornejo
Director of photography Ike Avellana
Production designer Cristina Honrado
Art director Francis Surmida
Editor Lawrence Ang
Musical arranger Allan Feliciano
Production company Arkeo Films
Producer Monster Jimenez
Production manager George Anne Bernabe