Advertising News
Jenny Chan 陳詠欣
Nov 23, 2015

Saatchi & Saatchi denies buying Bysoft despite poaching, phone redirection

SHANGHAI - Confusion hangs over Saatchi & Saatchi China's virtual acquihire of Bysoft China: despite head-hunting its CEO and COO and harvesting more than half its staff, and calls to the ecommerce agency's office redirecting to the giant's phone system, Saatchi & Saatchi denies it has bought the company.

Cyril Drouin is now Saatchi & Saatchi's chief e-commerce officer for Greater China

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