Rexona | Without regret in life, try at least once | China

Rexona and PR agency Dream Worker are hosting an online competition titled ‘Without regret in life, try at least once'. The online project is developed by AKQA China. The campaign's tagline is a play on the words ‘regret’ and ‘sweat’ which are both pronounced the same in Mandarin.

The digital campaign is launching simultaneously across Shanghai, Guangzhou, Beijing and Wuhan. Though Tudou.com, participants are asked to submit videos with their creative expressions. The genres include music, drawing and fashion. The best work is voted for by the public and a judging panel of five young yet established Chinese talents.

Rexona will choose three winners from all four markets. The winners will receive academic funding and support, plus an actual opportunity including starting a business, performing on stage and publishing a book.

PR agency Dream Worker is responsible for on-ground events.





Credits:
Project Without regret in life, try at least once
Client Unilever China
PR agency Dream Worker
Digital creative agency AKQA China
Exposure Online, on-ground, PR