Red Spade Entertainment appoints PPR to promote Sundown Festival 2012

The highly anticipated Asian music festival, which is supported by the Singapore Tourism Board, will return for its fourth year on 1 December 2012 at Marina Promenade. It features some of the most sought-after solo artistes and groups from Japan, Korea, Taiwan, Hong Kong and China.

The November-long campaign will include online media on the Google Search and Display network as well as OOH on spaces like SPH MBO screens.

PPR will work with BlackBlue Media Group, which is responsible for the media planning for the event, as well as the official magazine iWeekly, the supporting magazine 8 Days and the official radio YES93.3.

Samantha Chan, director of Red Spade Entertainment, told Campaign Asia-Pacific that PPR was chosen following a successful publicity job for Red Spade’s previous projects, namely Nanta (Cookin').

“Sundown Festival’s growth to become one of the most recognised and popular music event in the past four years has been steadfast,” Adlena Wong, director of Platform Public Relations, said. “We are excited to help promote Sundown Festival not only as an event but also as a brand name in Singapore and throughout the region, particularly Indonesia, Malaysia and the Philippines, where many Sundown Festival fans and supporters are from.”