Ready, set, test: Make the most of your ad on TikTok | Partner Content

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Campaign Asia

TikTok launches new measurement and retail ...

TikTok’s Matty Lin on fostering growth amid global challenges

Aug 21, 2024

Shawn Lim

TikTok’s Matty Lin on fostering growth amid global ...

Just Published

9 hours ago

Staff Reporters

40 Under 40 2024: Lana Zhang, Merkle

Zhang's visionary leadership, dedication to innovation, and contributions to marketing automation have established her as a cornerstone of the industry in China and beyond.

What Chrome’s potential spin-off means for browsers and the ad ecosystem

10 hours ago

Mateusz Jedrocha

What Chrome’s potential spin-off means for browsers ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.

It's time we stopped treating Gen AI like our dirty little secret

11 hours ago

Rahat Kapur

It's time we stopped treating Gen AI like our dirty ...

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.

Publicis' Unilever win solidifies its strength in APAC media rankings

The Knowledge

11 hours ago

Matthew Keegan

Publicis' Unilever win solidifies its strength in ...

Dentsu's Carat jumps the most in positioning, WPP's Mindshare sees the biggest fall, while Omnicom's PHD retains the overall lead.