In his new role, Sule will be responsible for managing Tribal's national sales effort, new business development and strategy for growth in the Indian market. He will also oversee media revenue and digital marketing solutions for existing and potential new clients.
Speaking of Sule's appointment, Pawan Goyal, managing director at Tribal Fusion for Middle East and Africa, said, "His presence will not only help us consolidate our position in the country but will also help us scale newer heights in terms of business across key verticals."
Sule joins from his position as media business head and strategist with Position 2 Marketing in working with clients including Pepsico, Cadbury, Philips, Bayer and Daimler Chrysler.