The new appointment takes effect from January.
The partnership between the full service integrated communication agency agency and the group started when the latter worked with the group and Raffles Hospital after it won the pitch for the development and production of their corporate videos last year.
Jim Goh, CEO of Briq, said, “We always believe that we should invest our resources to better understand our clients’ needs which in turn, will allow us to develop relevant communication solutions that will help enhance our clients’ marketing activities..”
Beauty brand The Body Shop handed its media duties to Briq Communications earlier this month. In September, The Body Shop and Briq Communications worked together in launching a campaign featuring Dentsu's proprietary iButterfly Asia iPhone app.
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