R3 adds two new recruits to its Singapore office

“We’re delighted to bring in fresh talent, both in totally new roles, as we expand our roles and responsibilities” said Goh Shu Fen (pictured), principal of R3.

Yeoh joins from a six-year stint at PWC Asia Pacific, along with prior experience at KPMG. 

Her skills include financial analysis and M&A consulting, servicing clients from private equity firms, marketing and financial institutions, local listed companies and large multinationals. 

“We’ve decided to look beyond the advertising sector and find people who can see where business value is lost or won,” said Goh. “Increasingly our clients are asking us to give them a deeper financial perspective for their return on marketing – and Winny is perfectly placed to lead this type of work.”

Lee joins to lead Johnson & Johnson Asia-Pacific, a client of the consulting firm since 2003, and brings with her more than a decade of experience on both the marketer and agency side.

She has previously worked at Publicis as well as on the J&J business at McCann Erickson. 

“We wanted to find someone who already knew the J&J's credo and approach – as well as the capacity to add value from Sydney to Shanghai” said Goh.