The Quintessentially contract is the first in a batch of publishing ventures currently being developed by Deluxewords, which was launched by its founder Daniel Jeffreys (pictured) in December in Hong Kong.
Jeffreys will assume the titles of publisher and editor-in-chief at the new magazine. On all its upcoming publishing ventures, Deluxewords will join forces with PB Consulting, a boutique advisory company that specialises in luxury marketing and management services.
The Asian edition of Quintessentially Magazine will begin with a print run of 20,000 and will be made available to all members of Quintessentially in Hong Kong, China and Singapore.
Jeffreys said, “At a time when luxury brands are looking for new ways to have conversations with their target audience, outside of traditional media, custom publishing is the ideal vehicle and Deluxewords will use the depth of its experience with luxury brands to create the best possible products.”
He added that unlike most Hong Kong publisers who see custom publishing as a subsidiary activity aimed at bolstering their bottom line, custom publishing is Deluxewords' premier activity.
Jeffreys is the former magazine editor of the South China Morning Post and managing editor of Hong Kong Tatler. He has authored a series of influential profiles of figures in the luxury industry over the last two years, including Bernard Arnault, Donatella Versace, Dolce & Gabbana, Tomas Maier and Diego Della Valle. He is currently writing We Three Kings, an authoritative inside account of the way in which the luxury industry has developed over the past 20 years.
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