Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Mar 17, 2010
Profile: Aenil Premij fights for CSL's share of Hong Kong's mobile market
After years at the forefront of mobile marketing in the UK, Aenil Premji, CSL's chief marketing officer in Hong Kong, has met his challenge. Hong Kong has a 174 per cent mobile users penetration rate and five operators - CSL, which claims to be the largest, is operating in a tough place.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(1).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Nov 13, 2009
one2free | Next G Brand Campaign | Hong Kong
Just Published
5 hours ago
Mondelez reveals strategy behind 'Oreo Milky Way ...
Campaign Indonesia speaks with Mondelez International executives about the Oreo Space Dunk campaign, which launched Oreo biscuits into space.
7 hours ago
Women to Watch 2024: Ruchika Varma, Future Generali ...
Defying the confines of Asian conservatism, Varma successfully balances both profit and purpose by empowering minorities through innovative insurance campaigns.
8 hours ago
Old souls, smart tech—the consumer paradox brands ...
As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the grounding comfort of rituals, nostalgia and analogue charm, observes FCB Interface's Noor Samra.
8 hours ago
Global ad spend surpasses $1 trillion, APAC to play ...
The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new report by Emarketer.