Profero Shanghai promotes its client service director Derrick Chiang to MD role

Chiang has been with Profero Shanghai since 2004. Before joining the agency, Chiang was advertising and e-commerce manager at Singapore Airlines in Singapore.

The MD role has been vacant since July 2008 following staff restructuring at the agency. Since then the regional director for Asia Jackie Xu has overseen the Shanghai and Beijing office.

In his new role, Chiang will remain in Shanghai and will report to Chris Adamson, Group COO of Profero, who is based in London.

After Chinese New Year the agency will increase the Shanghai team by a third from 30 to 40 people. Its sister team in Beijing, which supports all the agency's production needs is 60-plus strong and will also growing rapidly in the next few months due to expanding business and client needs.

Last summer, the digital agency also promoted Nick Cornforth to head its expanding performance marketing team.

“Having been in Shanghai with Profero for more than five years, I’m still very excited about the many opportunities that Shanghai and China as a whole bring,” Chiang said. “We’ve got great clients whom we are passionate about, and I hope we can be a genuine partner for them not just to fulfil their communication needs, but also to contribute to their businesses objectives.”

Profero is a full-service agency that handles media, creative and digital marketing. Profero Shanghai’s current clientele includes Johnson & Johnson, Procter & Gamble, Lufthansa, the UK Pavilion of the Shanghai World Expo and Pepsi.