pepsi
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Brand banter or brand blunder? The fine line in cola wars
Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As Pepsi and Coke trade jabs, the debate over competitive advertising’s true impact continues.
Pepsi's global brand relaunch expands to Sri Lanka with street art murals
INSPIRATION STATION: The soft-drink brand brought together 90 budding artists in Sri Lanka to showcase its revamped brand identity through public art.
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Pepsi's Quebec summer campaign is sealed with a kiss
Created by Anomaly, "Ici, Quand on aime, on aime” (“Here, when we love, we love”) uses kissing as a representation of Quebecers' passion for the things they love. Including Pepsi.
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Pepsi unveils new logo and identity; colours 120 markets in electric blue
The bold logo shift after 14 years resonates with the “ripple, pop, and fizz” effect. To celebrate, Pepsi has activated over 120 CGI moments across the globe in a coordinated first.
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Pepsi honours The Notorious BIG on 50th anniversary of Hip Hop
The 50th Anniversary of Hip Hop pays tribute to an art form that originated in New York in the 1970s and shaped various artistic expressions, including rapping, DJing, breakdancing, and street art.
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Pepsi takes on gender stereotypes with Samantha Ruth Prabhu
The campaign will be spread across TV, digital, outdoor and social media.
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