Ad Nut
Sep 7, 2015

Precision walking promotes Honda HR-V

From the UK: 'Stepping' for Honda by Mcgarrybowen

Precision walking promotes Honda HR-V

From Ad Nut's Campaign UK counterparts:

Honda's new TV ad for the HR-V combines satisfying-to-watch feats of human choreography with the 90s jungle hit Incredible by M-Beat featuring General Levy. The spot, by Mcgarrybowen, borrows from the Japanese discipline of precision-walking and took six weeks of rehearsals to perfect. The choreography is meant as a nod to Honda’s belief in engineering perfection and the film ends with the line: "Precisely, pleasingly, perfect." The work was created by Robin Temple and Tom Woodington, and directed by Kim Gehrig through Somesuch. It was shot at Wembley Arena.


 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Source:
Campaign Asia
Tags

Related Articles

Just Published

8 hours ago

Creative Minds: Kartik Smetacek loves the simplicity...

Meet the chief creative officer at L&K Saatchi & Saatchi who can rattle off classic Timberland ad lines from memory.

10 hours ago

APAC lags as Saatchi & Saatchi leads global new ...

Asia Pacific's new business market remains subdued in 2024, with pitch volumes down by a third, according to R3.

10 hours ago

Amazon's ad business soars, reaching US$56 billion ...

Amazon's advertising business outpaced the company's overall growth in 2024, fuelled in part by the company's expansion into streaming advertising.

10 hours ago

Meta doubles down on AI tools to boost ad performance

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.