Staff Reporters
Jul 24, 2012

Porter Novelli urges Aussies to 'stress down' with social web animations

MELBOURNE - Working with health insurer Bupa to support 'Stress Down Day', a 27 July event aimed at highlighting stress and raising funds for crisis-support organisation Lifeline, Porter Novelli has contributed a series of user-customisable Web animations.

Porter Novelli urges Aussies to 'stress down' with social web animations

Intended for social sharing, the animations, focusing on de-stressing tips such as eating healthy and getting plenty of sleep, can be customised with the names of the sender and recipient (example) and shared via social-networking sites. 

“We can all incorporate measures to reduce our stress levels in our lives, from getting a good night’s sleep to making some time for exercise," said Chris Wagner, Lifeline’s director of communications and government relations. "Australians should be taking steps towards a better understanding of stress management and building resilience, and the animations were a fun way to spread these messages.” 

Lifeline's Stress Down Day also encourages Australians to go to work in their pajamas, or at least a pair of slippers, to support the organisation, which helps people who are suicidal or just in need of support through more than 1200 phone calls per day, as well as one-on-one online chats.  

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

2 hours ago

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

2 hours ago

Why it’s time we took Singaporean content creators ...

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content creation isn’t just Gen Z’s latest phase, but a viable career reshaping Asia’s marketing economy.

3 hours ago

Changi Airport ropes in Aussie influencers to ...

A three-part video series sees Changi Airport positioning itself as the gateway for travellers to discover Southeast Asia’s rich food culture.