Philips Lighting | Home Lighting & EasyScene | China

Tribal DDB Shanghai is behind the campaign with two virtual platforms to let consumers experience Philips. The campaign targets people between ages 25 to 45, who are most likely the decision makers of their homes, and are likely to be considering purchasing a property.

Home Lighting is a platform enabling users to explore three virtual houses and a selection of Philips Lighting products. The interactive component let users change the lighting technologies in the 3D rooms as a means of designing a lighting system in their own homes. Three virtual hosts will also give tips on how to style and enhance the interior of a house with Philips.

The second campaign is EasyScene, which promotes the remote controlled technology of Philips Lighting. Tribal DDB has used an augmented reality function to demonstrate the wireless capability of EasyScene. “The platform we created for Philips Lighting is an important milestone in elevating lighting from low involvement product into a higher consideration in home decoration,” said Jit Hoong Ng, managing director of Tribal DDB Shanghai.

The main Philips site is also advocating energy saving and provides news and tips on how consumers can help improve the environment.






Credits:
Project Home Lighting & EasyScene
Client Philips Lighting China
Creative agency Tribal DDB Shanghai
Chief creative officer Dirk Eschenbacher
Creative director William Chang
Art director Jay Hsu
Copywriter Gason Wu
Agency producer Itsuki Wang
Media agency Carat
Production company Seventys
Exposure Online, event, below-the-line