PHD China wins Huawei media account in four-way pitch

PHD outperformed UM, Maxus and Zenith in a pitch to win its first China assignment with electronics giant Huawei.

The scope of work covers media strategy and buying for all traditional media channels (TV, print, outdoor, radio), and management of more than RMB1.2 billion (US$175 million) of media billings.

The traditional media account is tipped to be roughly two-thirds of all the media Huawei uses. Maxus continues to handle the digital portion of the media account, for which no pitch was called.

The Huawei account will be served out of PHD’s Beijing office. It is difficult to define the incumbent agency in regards to this win, as both UM and Maxus have both covered Huawei's traditional media in the past.

“PHD has worked hard over the course of the past year to build on the recent success of retaining the Unilever business and winning the global VW account, and this announcement is credit to the passion and dedication of our agency team,” said Aaron Wild, CEO of PHD China.