GLOBAL - Sanofi-Aventis has retained Publicis Groupe's Optimedia for its global media account following a review.
The worldwide worth of the French pharmaceutical giant’s media spend is put at US$450 million, based on Nielsen estimates.
A review was reportedly held at the company’s headquarters in Paris, other agencies involved were not disclosed.
Sanofi-Aventis brands include Plavix, Lantus, Maalox, Frontline and Heartgard.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
From winging an internship in Johannesburg to leading creative at Clemenger, Heidi Kasselman's unconventional path proves sometimes chaos is the best career plan.
One of the country's most influential yet controversial media figures, Jones has been detained following an investigation into alleged offences spanning nearly two decades.
A 29-year-old CEO, Lin is redefining digital marketing in China, blending purpose with profit to transform brand engagement with talent and consumers alike.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
See the full shortlist for the 2024 Campaign Asia-Pacific Agency of the Year awards here. Tickets are limited, we encourage you to secure your spot fast.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)