GLOBAL - Sanofi-Aventis has retained Publicis Groupe's Optimedia for its global media account following a review.
The worldwide worth of the French pharmaceutical giant’s media spend is put at US$450 million, based on Nielsen estimates.
A review was reportedly held at the company’s headquarters in Paris, other agencies involved were not disclosed.
Sanofi-Aventis brands include Plavix, Lantus, Maalox, Frontline and Heartgard.
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