SHANGHAI - Procter & Gamble has selected Nurun China as its agency of record for Olay, Vidal Sassoon, Pantene, Safeguard, Braun and Gillette, tasking the agency to develop "integrated, campaignable" creative strategies for the brands' online presence.
Nurun, which is believed to have edged out several unnamed agencies during the review, had previously worked on the brands on a project basis.
Yann Lombard-Platet, managing director of Nurun China, also confirmed the agency would now move to open a Guangzhou office to service the P&G account, and tipped an increase in staff numbers to handle the business.
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