While industry sources indicated that De Dios was to move to a “special project” within P&G reporting to Greater China general manager Laura Xiong, De Dios confirmed that he would be leaving the firm altogether at the end of July to “pursue other interests”.
De Dios denied having any set plans following his departure. “There are various options,” he said, adding that he broadly intended to “build expertise around media and marketing communications in China”.
“I can’t give any specific details. That’s one of the options I’m exploring. It’s the right time for a change. But after 14 years, taking some time off is a priority.”
It is believed that Sameer Singh, who currently handles marketing duties for P&G’s Gillette brand, will take over from De Dios. Xiong could not be reached for comment on the developments.
P&G is understood to hold Greater China’s largest media budget, valued at around US$1 billion.
De Dios denied having any set plans following his departure. “There are various options,” he said, adding that he broadly intended to “build expertise around media and marketing communications in China”.
“I can’t give any specific details. That’s one of the options I’m exploring. It’s the right time for a change. But after 14 years, taking some time off is a priority.”
It is believed that Sameer Singh, who currently handles marketing duties for P&G’s Gillette brand, will take over from De Dios. Xiong could not be reached for comment on the developments.
P&G is understood to hold Greater China’s largest media budget, valued at around US$1 billion.
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