Racheal Lee
Feb 6, 2012

PayPal launches on-the-go campaign for Valentine's Day

SINGAPORE - PayPal has launched an instant on-the-go campaign for Valentine ’s Day, to allow commuters to shop while on the go at MRT stations.

PayPal's on-the-go campaign for Valentine ’s Day
PayPal's on-the-go campaign for Valentine ’s Day

This Valentine's order programme, which is featured at 15 MRT stations islandwide, enables merchants to connect to customers through mobile shopping services

This on-the-go campaign came after the Christmas order programme in December and the Chinese New Year order programme by Cold Storage in January. Eight deals, such as flowers, chocolates, spa massages and city tour, are available at this Valentine programme for commuters to purchase for their loved one at this season.

The programme combines out-of-home and mobile technologies to allow commuters to perform a purchase simply by scanning the QR Codes with their smartphones, before paying with PayPal.

 

Related Articles

Just Published

1 hour ago

Almost half of marketers plan creative or media ...

Creative agencies are most likely to be reviewed in the next year.

15 hours ago

Australian Podcast Awards 2024 crowns Podcast of ...

ABC's 'Ladies, We Need To Talk' took home the top gong, alongside winners from across the country.

19 hours ago

João Braga joins Publicis Groupe Hong Kong as ...

Braga relocates to Hong Kong after serving for three years as the national chief creative officer at Wunderman Thompson Australia across three offices.

20 hours ago

How marketing helped Chinese apps and games to ...

Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and TikTok—to international success, and the insights marketers can leverage from their success stories.