Partnership opens up visual mobile shopping to more in SEA

iPrice Group and ViSenze have announced a partnership that will bring more products to consumers in Southeast Asia when they shop with their mobile cameras.

ViSenze is a technology company that has created AI-powered shopping lens technology for smartphones. It's currently available on most Samsung, Huawei, and Vivo smartphone models in Southeast Asia where users can also compare prices and choices amongst different e-commerce sites and merchants offering the product.

Users activate a camera app and use the shopping lens to point at a desired product, or upload a photo of it from a photo gallery.  The user can then browse through a suggested list of relevant products that appear based on visually similar attributes.  By tapping on one of the search results, the user is redirected to the merchant page to purchase the product.

While the technology has been available since last year, the partnership with iPrice Group now brings over a billion new products from thousands of merchants across Southeast Asia for consumers to choose from.

iPrice Group catalogs more than a billion products from seven Asian markets, namely the Philippines, Thailand, Vietnam, Malaysia, Indonesia, Singapore, and Hong Kong.