Marketing Analysis
Abid Rahman
Aug 23, 2012

PARTICIPATORY MARKETING: Traditional agencies miss out on experience

Experiential companies lead the way in new marketing trend as brands look to get consumers involved in their products.

Whisky galore: The Johnnie Walker House in Shanghai

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

The untapped potential of OTT for Singapore marketers

2 The untapped potential of OTT for Singapore marketers

Unilever CEO: 'Spend on social will jump from 30% to 50%'

3 Unilever CEO: 'Spend on social will jump from 30% to 50%'

Former Dentsu APAC heads launch regional B2B marketing agency

4 Former Dentsu APAC heads launch regional B2B marketing agency

Why so many are leaving adland to embark on 'solopreneurship'

5 Why so many are leaving adland to embark on 'solopreneurship'

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

6 HSBC’s CMO on using Hong Kong as a backdrop to storytelling

Havas and Moonfolks form media alliance in Indonesia

7 Havas and Moonfolks form media alliance in Indonesia

Too old for the party, too young to leave—the paradox of middle age in advertising

8 Too old for the party, too young to leave—the paradox of middle age in advertising

Coca-Cola media business contract lies between Publicis and WPP

9 Coca-Cola media business contract lies between Publicis and WPP

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

10 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

Related Articles

Unpacking Indonesian shoppers' views on experiential marketing
Oct 2, 2024
Laura Robbie

Unpacking Indonesian shoppers' views on experiential...

How 'experience impact' is ushering in a new era of experiential marketing
Sep 13, 2024
Ben Taylor

How 'experience impact' is ushering in a new era of ...

From magic to immersion, experiential marketing gets an AI upgrade
Jun 30, 2023
Matthew Keegan

From magic to immersion, experiential marketing ...

Together Group adds experiential tech shops to global offering
Feb 25, 2025
Will Green

Together Group adds experiential tech shops to ...

Just Published

Forsman & Bodenfors' new global CCO on how creativity and inclusivity drive her vision
5 hours ago
Alessandra Scotto di Santolo

Forsman & Bodenfors' new global CCO on how ...

Justine Armour discusses her approach to leadership and her plans for expanding the agency’s global impact.

Mentos unleashes 'Fizzooka' rocket launcher for Fortnite Creative
5 hours ago
Alessandra Scotto di Santolo

Mentos unleashes 'Fizzooka' rocket launcher for ...

Campaign was created by BBH London.

Why AI is a gamechanger in the in-housing playbook
13 hours ago
Ravi Balakrishnan

Why AI is a gamechanger in the in-housing playbook

Brands such as Income Insurance and Zalora are turbo-charging their in-house capabilities with the help of AI. Marketers weigh in.

Google Maps turns 20, celebrates Hong Kong's culinary treasures with Nicholas Tse
14 hours ago
Staff Reporters

Google Maps turns 20, celebrates Hong Kong's ...

Celebrating 20 years of exploration, Google Maps partners with renowned multi-hyphenate artist Nicholas Tse to uncover Hong Kong’s best-kept culinary secrets as part of the #UngatekeepingMaps campaign.