The Asia-Pacific head of trading and accountability is responsible for managing content rights and trade related operations. His will also look after existing clients and the whole regional network including OMD, PHD and M2M. Moreton is based at OMG's Asia-Pacific hub in Singapore.
Moreton was previously the head of Telstra Trading, which is OMD Australia's largest client. His roles encompassed all negotiations, co-ordinating complex content rights deals and integrated sponsorship activations. He has also been with Carat London as trading manager.
Barry Cupples, CEO of OMG Asia-Pacific, said, "With agencies and procurement professionals now working even more closely together than before, Paul will play a key role in working closely with our global accountability team."
Paul's experience in running multiple market deals and driving innovative client solutions in complex sectors has equipped him uniquely to take on this role," Cupples added.
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