David Blecken
Feb 21, 2013

Ogilvy retains Korea Exchange Bank

SEOUL – Diamond Ogilvy has retained the Korea Exchange Bank (KEB) following a pitch that is understood to have included at least five agencies.

The Korea Exchange Bank is among the largest in its sector
The Korea Exchange Bank is among the largest in its sector

The account is estimated to be worth US$10 million. Agencies said to have competed for the account alongside the incumbent include HS Ad, Oricom, BBDO and McCann Worldgroup.

The Korea Exchange Bank is among the largest foreign exchange specialists in Korea, with a reported market share of 40 per cent.
 

Source:
Campaign Asia

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