In 2008, the IPA (Institute of Practitioners in Advertising) Effectiveness Award, a UK-based biennia event, began to accept international entries. This year, a total of 38 entries from agencies worldwide have been shortlisted.
At a ceremony held last night, comfort fabric conditioner ‘Andy & Lily’s Clothworld’ by Ogilvy & Mather APAC took home a silver award. This Unilever campaign is driven out of Singapore for the Southeast Asia region.
Ogilvy & Mather Hong Kong won bronze for MTR's ‘Caring for life's journeys' branding campaign. The project generated US$15 million in incremental revenue.
JWT Mumbai also took home bronze for its ‘Diamond bride’ campaign for Forevermark.
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