Ogilvy Indonesia adds three senior appointments

Rene de Paus, meanwhile, takes on the role of business and strategy director for The Brand Union. Made by David Mayo, president of Ogilvy & Mather ASEAN, this is the second senior appointments since the departure of Stephen Mangham in late 2011.

Mayo named Katryna Mojica as the head of Ogilvy Indonesia and Gustavo Asman as the creative lead last month.

“Our new Indonesia plan is gathering momentum. Katryna and Gustavo, our newly appointed country and creative leads, will be joined by Gordon, Florian and Rene, three professionals at the pinnacle of their game,” Mayo said.

“Focusing on creative work that works, they will drive Ogilvy forward on our new 5 Year Plan which includes development of our offices, our people, our product and of course our clients and their businesses.”

Most recently with Leo Burnett Indonesia, Ford has spent 17 years working across Asia, with experience in branding, retail and activation.

John Goodman, president OgilvyAction Asia Pacific, said, “The growth potential for brand activation in Indonesia is extensive as the growing urban population is exposed to international tastes and trends. We are delighted to have Gordon at the helm to lead OgilvyAction in this dynamic growth market.”

Austrian-born Jungbauer moves from Hong Kong, where he was managing director of a marketing specialist agency, with background in marketing, production and business development.

Meanwhile, with 14 years of experience in branding and marketing services, Indonesian-born de Paus has worked with international and local brands such as the Indonesian Ministry of Tourism, Total E&P, The Body Shop and Vespa.

Graham Hitchmough, regional director, ASEAN of The Brand Union, said, “Leveraging our partnership with Ogilvy in the region, we are committed to being part of Indonesia’s future growth and establishment on the world stage.”

The three appointments take effect this month, with Ford and Jungbauer to report to Mojica, while Paus reports to Hitchmough.