David Guerrero
Jul 11, 2016

New president proves the power of social in the Philippines

David Guerrero explains the Du30 phenomenon.

New president proves the power of social in the Philippines

Despite being outspent by a wide margin, the new Philippines president captured voters because of his apparent authenticity and social-media savvy.

Read the full article: How social media won the presidency in the Philippines

 

Source:
Campaign Asia

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