CREATIVE AGENCY PERFORMANCE LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
| 1 | 1 | DDB | Haier China, Yoobee New Zealand, Lumino New Zealand, Amway China Project | 48.3 | 48.2 | |
| 2 | 2 | Ogilvy | Japan Airlines SEA, Lazada Thailand, The Platinum Group Thailand Project | 49.0 | L.P.N DEVELOPMENT Thailand | 47.0 |
| 3 | 3 | Publicis | Haier China Project, Marster Kong China, Anti Cyberbulling Australia Project | 39.1 | DS China | 37.9 |
| 4 | 4 | BBDO | Gumtree Australia, Grab Philippines, Halza Singapore, Bumble India, Tennis Australia, Mercedes Benz China | 26.3 | Fonterra Brands Australia | 24.8 |
| 5 | 5 | Leo Burnett | Yili-Changyi China, VW China Project, Sweat Australia | 24.2 | CCB China | 23.8 |
| 6 | 6 | Digitas | Huawei China Project, UBS China Project | 21.5 | 21.4 | |
| 7= | 7 | Dentsu | Britannia Timepass India | 19.7 | Liby China | 16.5 |
| 7=↑ | 8 | Saatchi & Saatchi | Prayagh Nutri India, Visit Victoria Australia, Yongqing Fang China, MayLand Group China | 16.5 | Mondelez India | 16.5 |
| 9 | 9 | FCB | The Electoral Commission of New Zealand, Sharp Aquos Malaysia, RHB Premier Malaysia | 13.9 | GPI - Cavanders India | 13.6 |
| 10= | 10 | Isobar | Pfizer Taiwan Project, Mead Johnson Nutrition Taiwan, CTBC Bank Taiwan | 19.2 | Unilever Cornetto China | 10.9 |
| 10= | 13 | Wunderman Thompson | Friesland Campina Thailand, Dominos Pizza Malaysia, Siam Amazing Park Thailand | 11.5 | Eucerin | 10.9 |
MEDIA AGENCY PERFORMANCE LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
| 1 | 1 | Mindshare | Tai Kang Insurance China, Mreferral Hong Kong, Hong Kong Property Services | 65.1 | Kellogg's Australia | 63.5 |
| 2 | 2 | Wavemaker | China Mobile, IG Markets Australia, Chubb Insurance Thailand | 57.1 | OCBC Indonesia | 48.7 |
| 3↑ | 10 | MediaCom | PlayStation SEA, eBay Australia, UNIQLO Thailand | 31.9 | Carnival Cruise Line Australia | 28.8 |
| 4↓ | 3 | OMD | Boehringer Ingelheim Vetmedica Global, Australian Turf Club Australia, Supercheap Auto New Zealand | 31.3 | Pizza Hut Vietnam | 28.5 |
| 5↑ | 8 | denstu X | Oplus Mobitech India, Honda Cars, Oppo Mobiles India | 23.9 | Enesis Group - Soffell Thailand | 21.8 |
| 6↓ | 4 | Universal McCann | Mattel Europe, Asia, Africa, Coca Cola South Pacific, Saregama India, Netflix Philippines | 20.1 | PPG Industries Inc. Australia | 18.6 |
| 7↓ | 5 | Spark Foundry | MGA Australia, The Today Business Australia, Australian Unity Australia | 15.6 | 15.6 | |
| 8↓ | 6 | Havas Media | Changi Airport Group Singapore, Tinder India, Yes24 Korea | 10.2 | Fico Cements Vietnam | 8.7 |
| 9↓ | 7 | Charm Group | Volkswagen Group China, Chang Ba China | 7.5 | 7.5 | |
| 10↓ | 9 | Zenith | Kellogg’s Australia, Walmart Best Price India, City of Melbourne Australia | 7.8 | M1 Singapore | 5.9 |
TOP 10 APAC CREATIVE WINS
| Agency | Account | Area |
| Publicis | Haier Project | China |
| TBWA | Fonterra Brands | India |
| Digitas | Huawei China Project | Thailand |
| Ogilvy | Japan Airlines | Global |
| Step Change | Pizza Hut | China |
| 72andSunny | Lion Australia beer roster | China |
| Thinkerbell | Lion Australia beer roster | China |
| CHE Proximity | Flybuys | China |
| BBDO | Gumtree | China |
| Havas Worldwide | Shanghai Vanke Zhongxing Road | Australia |
TOP 10 APAC MEDIA WINS
| Agency | Account | Area |
| Wavemaker | China Mobile | China |
| Starcom | Novartis | Global |
| denstu X | Oplus Mobitech India | India |
| Universal McCann | Mattel | Australia, China, Japan, South East Asia, India |
| denstu X | Honda Cars India Ltd. | India |
| denstu X | Oppo Mobiles | India |
| Mindshare | Tai Kang Insurance | China |
| PHD | TikTok | Global |
| Starcom | Medlife | India |
| denstu X | Essilor India Private Limited | India |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
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