Neo@Ogilvy has set up in Singapore, and will ramp up its leadership and senior team to deliver new services and offerings to digital regional clients based here.
"The launch of the Neo@Ogilvy Singapore hub is a significant strategic move for Neo," said Susana Tsui, regional president, Neo@Ogilvy Asia Pacific.
"The hub will centralise our most talented digital media brain-trust to provide advanced digital services for our regional clients. The new Southeast Asian markets are catching up fast and client demands for advanced digital media services are at its peak. Singapore is optimal for this hub to host new senior talent, new technology and new partnerships to drive the momentum for the rest of Asia," she added.
Leading the Neo@Ogilvy Singapore hub is regional strategy director Pete Mitchell. A veteran in the field, Mitchell joined Neo@Ogilvy in November 2009 and has more than 20 years media agency experience, 10 of these in digital strategic planning.
Other members include Nick Licence, group planning director, who shifts from Neo@Ogilvy Thailand; Jean-Marc Thomas, formerly head of search of Neo@Ogilvy EMEA and now search director; Rowan Avis, regional head of digital media for IBM in Asia-Pacific; and Jason Tan, media manager, who was most recently with Universal McCann Singapore.
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