Naked Communications and Bellamy Hayden merge in Australia

Bellamy Hayden will relocate its staff to Naked's Surry Hills and Prahan offices at the start of October.

The merger sees the head count rise to 60 people under a three-man regional management team consisting of Bellamy Hayden founder Phil Hayden and Naked co-founders Mike Wilson and Adam Ferrier (pictured). The enlarged Naked Communications will also incorporate all existing services including brand and communication planning.

"Bellamy Hayden and Naked have similar offerings in and differentiations from the market, and highly successful track records," said Hayden. "We felt combining made it possible to accelerate our respective growth plans and provide any client looking for a strategically driven offer with the best resource in the market. Naked is the only agency in the world I would consider joining with in this way and could not pass up the chance to partner with proven talents like Mike and Adam."

According to a company release, the agencies merged in New Zealand at the start of August and has plans to open an office in Singapore.

Their combined client portfolio includes heavyweights like Coca-Cola, Unilever, Sony and Glaxosmithkline.