NAB takes you on a surreal journey that feels strangely close to home

Ad Nut thinks that home loans ads can be pretty dry. The only thing dry in this one from NAB is the sandy and stunning Australian landscape. Ad Nut loves the dreamy tone of this 60-second spot, which captures the aspiration of a person wanting to own a home that reflects their stage in life.

According to Clemenger BBDO, the campaign will roll out in Australia over the next few weeks, including TV, digital, social, OOH, press and in-branch executions. An internal NAB campaign, aimed at the bank’s 44,000 employees, is also underway.

Press release quote:

Called ‘Journey’, the campaign sets NAB up as the bank who understands the full home ownership journey, including the big moments of truth, or leaps, a customer makes.

Clemenger BBDO Melbourne Creative Director Rohan Lancaster says the shoot was a journey in itself and director Steve Ayson of the Sweet Shop and his crew rose to the challenges nature threw at them.

“Despite it raining for the first time in eleven years on the dry, dusty desert—that we really needed to be dry and dusty—where the shoot took place, the team was still able to capture the excitement and tension that people feel before they make the biggest purchase of their life,” he said.

CREDITS

NAB

Chief Marketing Officer:   Andrew Knott
GM, Brand & Product Marketing:  Michael Nearhos
Head of Marketing, Home Loans:  Laura Wilson
Head of Brand: Faycal Ben Abdellaziz 
Manager, Home Loan Marketing:  Vanessa Bede
Manager, Home Loan Digital Marketing: Matthew Wickham
Consultant, Home Loan Marketing: Lachlan Davidson
Consultant, Home Loan Marketing: Amelia Havlik
Consultant, Digital Marketing:  Nadine Mannering

Clemenger BBDO

ECD:  Ant Keogh
Creative Directors: Rohan Lancaster, Luke Thompson and Darren Pitt
Art Director: Russel Fox
Copywriter: Richard Shaw
Strategic Planner:  Sam Mackisack
Managing Partner:  Lee Simpson
Group Account Directors: Ben Knighton and Harriet Sinclair
Account Director: Celeste Baer
Account Manager:  Harrison Webster
Senior Account Manager: Bianca Shah
Agency Producer: Craig Bulman
Executive Producer:  Sonia von Bibra
Digital Producers:  Allan Ngo and Gita Chetty

Production

Director: Steve Ayson
DOP/Cinematographer: Robert Humphreys
Executive Producer:  Edward Pontifex
Producer: Cindy Kavanagh
Managing Partner:  Wilf Sweetland
Production Company: The Sweet Shop
Editor: Simon Price, ARC
Designer:  Lucinda Thompson
Music Track & Artist Tidings:   Ryan Downey
Music Production Company: Level Two Music
Photographer:  Stephen Langdon
Post Production Company AltVFX: Jesse Bradstreet
Sound Designer/Engineer: Paul LeCouter
Sound House:  Flagstaff
Visual Effects:  AltVFX