Music Matters to launch advertising forum with Media magazine in Singapore

Promising to open the entertainment industry up to Asia’s advertisers, the forum will showcase successful marketing campaigns and case studies, new creative and business opportunities, and some of Asia’s hottest new talent. It will be a chance to forge new relationships between the entertainment industry, advertisers and their agencies.

The event will take place on Tuesday 8 December  in Singapore - one day prior to Media’s Agency of the Year Awards.

Featuring internationally renowned speakers, forum topics will include artist endorsement, branded content, digital marketing, technological innovation, ad-funded retail models, track licensing and live music sponsorship.

In addition to the forum, Media will publish Music Downloaded, a new annual supplement that will feature articles and thought leadership essays from music and advertising specialists in Asia. The supplement will be delivered to Media’s database.

Music Matters president and branded co-founder Jasper Donat (pictured) said that clients have been harnessing the power of music and celebrity to sell their products and improve brand image around the world.

“This is less so in Asia and we hope that The Music Matters Advertising Forum in association with Media magazine will demonstrate the power of music to advertisers and how their agencies can turn entertainment into a revenue-generating opportunity.”

Tim Waldron, managing director of Haymarket, the publisher of Media, said that the company was delighted to be partnering with Branded on another event in Asia and is looking forward to bringing “high-level advertising and media subscribers together with the Asian music industry.”