MSN revamps homepage with new advertising space

The new website includes news content and a new movie channel. A new luxury and lifestyle content section is scheduled to launch in March.

For the new movie channel, MSN has partnered with local and overseas movie distributors like Warner Brothers, Intercontinental, Golden Scene, Emperor Group, Mei Ah, Universal and Edko for the latest movie content, in addition to regular movie trailers and reviews.

Groupon HK is the latest advertiser on the new site, joined by other current advertisers Prime Credit, Fun Town and Hotels.com.

"Advertisers are welcomed to partner with us through channel sponsorship, content integration as well as new rich media opportunities," said Polly Lau, marketing director, Hong Kong online services group, Microsoft Hong Kong.

According to a Comscore report dated November 2010, Microsoft reaches four million users and 94 per cent of the internet population in Hong Kong.

Asked about its advantages over other sites in Hong Kong, Lau added, "MSN offers a range of premium content and allows advertiser to implement their branding and marketing campaigns creatively supported by advanced technology. Advertisers can reach the premium segment through partnering with us."