Paul Howell
Jun 29, 2011

MPG and Media Contacts win Norton's regional media

ASIA-PACIFIC - Data security, systems and storage provider Symantec has extended its relationship with Havas agencies MPG and Media Contacts, signing them on to the regional media account for its Norton consumer brand.

Symantec has chosen Havas' MPG and Media Contacts for its Norton consumer brand's regional media account
Symantec has chosen Havas' MPG and Media Contacts for its Norton consumer brand's regional media account

The two companies will handle both offline and online media planning and buying for the entire range of Norton products in the Asia-Pacific region, with a special focus on Southeast Asia, India, Hong Kong and Taiwan.

Connie Kou, Asia Consumer Marketing Manager for Symantec said the company had extended the relationship because of previous good work with the broader account. “MPG and Media Contacts have been our trusted partners for the last two years and we have been rather happy with them.  They were a natural choice when we were looking to consolidate Norton brand,” she said.

Gautam Dutt director of Media Contacts Singapore, said things were likely to get tougher in the consumer market that Norton currently thrives in. "During the last couple of years, the company has seen an increase in competitive activity and our objective is to ensure that in this new landscape Norton remains the first choice for consumer," he said.

 

 

Source:
Campaign Asia

Related Articles

Just Published

15 hours ago

Dentsu's production arm Tag launches craft agency

The new production agency will work closely with creative teams.

15 hours ago

Havas to offer staff up over $40 million in ...

Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.

23 hours ago

40 Under 40 2024: Fabian Tan, Junk

Tan has transformed JUNK from an editorial desk into a thriving cultural consultancy, all while driving growth and championing inclusivity with lasting impact.

23 hours ago

Is brand sponsorship enough for Asian sports?

As brands embrace grassroots support and local sports initiatives, the VP of Toyota Motor Asia explores how investments beyond ambassadorship are essential.