Marketing The Work
Matthew Miller
Oct 8, 2014

Mitsubishi crowdsources a driving anthem

AUSTRALIA - Rather than hire a jingle writer or license a pop song, Mitsubishi Motors of Australia is running a contest that entices independent artists to write an anthem for the car company's advertising.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Top 10 food brands in Southeast Asia

1 Top 10 food brands in Southeast Asia

Googlies on Google: A curiosity-driven game for search

2 Googlies on Google: A curiosity-driven game for search

Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

3 Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

TV + TikTok: A powerful impact driver for CPG marketers

4 TV + TikTok: A powerful impact driver for CPG marketers

Publicis Media dismisses dozens of US employees for violations of return-to-office policy

5 Publicis Media dismisses dozens of US employees for violations of return-to-office policy

6 ways a brand idea can turn into an unforgettable experience

6 6 ways a brand idea can turn into an unforgettable experience

YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

7 YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

How Ponos' Battle Cats clawed back more than a million lost players

8 How Ponos' Battle Cats clawed back more than a million lost players

Top 10 fashion brands in Southeast Asia

9 Top 10 fashion brands in Southeast Asia

Top agencies abandon Campaign Brief amid growing controversy

10 Top agencies abandon Campaign Brief amid growing controversy

Related Articles

Disinfluencer launches crowdfunded disability campaign in Australia
Sep 3, 2024
Staff Reporters

Disinfluencer launches crowdfunded disability ...

Cluckin’ speechless: KFC’s 'Hot & Spicy' range makes a comeback in Australia
Oct 4, 2024
Ad Nut

Cluckin’ speechless: KFC’s 'Hot & Spicy' range ...

Will Australia succeed in its plans to ban minors from social media?
Sep 12, 2024
Shawn Lim

Will Australia succeed in its plans to ban minors ...

Leo Burnett’s new Australia CEO embraces innovation, ethical AI, and absurdism
Sep 17, 2024
Nikita Mishra

Leo Burnett’s new Australia CEO embraces innovation,...

Just Published

Indonesia bans iPhone 16 sales over lack of local investment
1 day ago
Staff Reporters

Indonesia bans iPhone 16 sales over lack of local ...

Marketing and sale of Apple's latest phones have been blocked in Indonesia after the tech giant failed to comply with regulations requiring 40% of smartphones to be made from local parts.

Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?
1 day ago
Ida Axling

Is Publicis’ dismissal of staff for return-to-office...

Adland weighs in on where the flexible working debate is heading.

40 Under 40 2024: Crystalbelle Lau Lay Yee, VoxEureka
1 day ago
Staff Reporters

40 Under 40 2024: Crystalbelle Lau Lay Yee, VoxEureka

Lau’s business acumen and hands-on support for her team have led to her being affectionately labelled as VoxMama within the communications agency she co-founded.

What will it really take for adland to divest from fossil-fuel clients?
1 day ago
Matthew Keegan

What will it really take for adland to divest from ...

Financial profit is often attributed as the main reason agencies continue to work with fossil-fuel clients. Experts in the industry argue that stricter regulation and forward-thinking measures are needed to move away from agencies’ over-reliance on fossil fuels.